4 Secret Headline Killer tips I learnt in Sell Like Crazy (#1 will blow your mind)
You only need to do 5–6 words changes to your headline to become a killer title !
The ads of Sabri Suby had caught my attention few month ago and I clicked his link and bought his books named “ Sell Like Crazy”, I will shared one of the most “ah-ha” moment and some useful tips that I learnt from the book.
Before we get into the tips of making killer headline, let’s see how important a killer headline is. Here is one of the quote from David Ogilvy:
“On average, five times as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar”. — David Ogilvy
So, let’s imagine a scene, you walk into the bookstore and you wanna choose a book, which of this two books you would buy, let’s assume both of them got the same content and it’s written by the same author.
This is a book written by Naura Hayden talking about how to seduce women and make women fall in love with you.
Here is a quick question : What do you think about when you read the title ? Does it get your attention ? Does it sell you?
Naura did not do well in the book sales and she eventually took it to the flea marketers and sell the book at 99 cents. However, her book get across a New York publisher, they read it , and thought this is a great book. So they decided to help her by just changing the book title into : How to satisfy a women everytime… and have her beg for more !
So which book would grab your attention when you went into the bookstore?
Surprisingly , this book got 1.8 millions in sales in first 18 months. Compared to the old “ title” only got 2000 copies sold.
Great, if you read until here. Means I got your attention too. Have you ever wonder why? It’s because of the title too !
Headline Killer Tips #1
You need a headline that grab attention instantly and force them to read.
‘Exposed!’ ‘Revealed!’ ‘Confession!’ ‘Horror!’ ‘Secret!’ ‘Torture!’
These all emotional trigger words would trigger the curiosity of the reader and make them read your materials. It’s not hard to see these words huge printed on the gossip magazine and newspaper.
They do it for a reason.
Go to the magazine area and have a look at the words they used. You will be amazed by all the crazy words that would fire up your emotion and your curiosity.
Headline Killer Tips #2
You need to add some numbers into it to make some logical idea for the readers.
‘7 Things You Must Know Before Hiring a Financial Planner’
“12 Things No Wedding Photographer Would Tell You’
“22 Money Murdering Mistakes No Web Designer Would Dare Tell You’
Here is a few examples I got from the book and do you feel how it can be seem more logical and easy for you to follow?
Your mind will perceived it as 7 steps, 12 method or 22 tips automatically. So when you combined this with your killer headline. It would grab their attention instantly without a doubt.
Headline Killer Tips #3
You need a bait or little trick to not only interest them but fire up their curiosity even more.
For example：
“How to create a website in 3 days, even if you don’t know programming”
Using “even if” will bring a little trick on curiosity to the people who don’t know a single thing in programming, but also a little intrigue that will make your prospects want to find out.
Headline Killer Tips #4
You need to tell them what’s in it for them. The desired outcome they want.
You need to show them :
1.How these simple tips going to help solve their problem
2. Educate them how they can achieve the desired outcome
Here is two different titles : Boring vs Irresistible
Boring : 7 things you need to know for financial planner
Irresistible : 7 things you MUST know before hiring a financial planner ( #4 will kill you in silence if ignore…)
So which would more likely to convince you in paying them or grab ?
I’m pretty the results is obvious and can’t be argue.
So, it’s your turn to make your own crazy headline killer and SELL LIKE CRAZY !
